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Trademark Related News

Endangered Species Chocolate Launches New Label, Website


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Endangered Species Chocolate Launches New Label, Website

Indianapolis-based Endangered Species Chocolate (ESC), the nation’s leading brand of all-natural chocolate, has redesigned its chocolate bar labels to better represent its delicious gourmet products and reflect the company’s core value: Reverence for Life.

In connection with this new branding initiative, ESC completely revamped its Web site, chocolatebar.com. The company’s enhanced Internet presence includes a user-friendly
e-commerce portal, attractive design elements that incorporate the new logo, and extensive background information on ESC, its philanthropic efforts and endangered species.

Reverence for Life manifests itself in the triad: endangered species recovery, habitat conservation and compassion for fellow humans. ESC’s new logo is inspired by a cacao tree bearing three cacao fruit, which represent this vital triad. The logo takes a place of prominence on ea
 

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Daily Terms

Functionality

Definition:
That aspect of design that makes a product work better for its intended purpose, as opposed to making the product look better or to identifying its commercial source.

Trade Name

Definition:
A symbol used to identify and distinguish companies, partnerships, and businesses, as opposed to marks used to identify and distinguish goods or services.

Contributory Infringement

Definition:
Indirect infringement of intellectual property rights in which one person contributes to the direct act of infringement of another.

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